鹵味覺醒：釋放核心價值，打造貨架之王
Wake Up Luwei：releasing core values and making Wake up Luwei the king of shelves
鹵味覺醒品牌咨詢項目是賢草快消品品牌戰略與產品設計一體化的標桿案例。自2021年4月合作以來，共同開發的慢烤雞胸肉干、手撕風干鴨脖、雞湯鵪鶉蛋、鹵湯鴨鎖骨、鹵湯雞翅根等產品等系列產品深受消費者喜愛。
目前，鹵味覺醒已累計入駐100余家大型知名連鎖商超、終端網店超10萬家，囊獲ISEE全球食品創新獎、2022-12WOW FOOD 2022金獎品牌產品、CFS 第十一屆財經峰會杰出品牌形象獎等眾多大獎。
賢草伴隨鹵味覺醒從0開始一路走來，幫助鹵味覺醒通過深入洞察辣鹵零食品類核心用戶群，為鹵味覺醒厘清價值定位，持續改善其話語體系和視覺體系，為鹵味覺醒穩步增長持續提供助力。在所有的產品包裝上，鹵味覺醒品牌名與橙紅品牌色都顯著呈現，年輕而有力量，成為廣獲贊譽的“貨架之王”。
The Wake Up Luwei brand consulting project is a benchmark case of Visdom's integration of fast-moving consumer goods brand strategy and product design. Since the cooperation in April 2021, the jointly developed series of products such as slow-roasted chicken breast jerky, hand-torn air-dried duck neck, chicken soup quail eggs, stewed duck clavicles, stewed chicken wing roots, etc. are deeply loved by consumers.
Currently, Wake Up Luwei has settled in more than 100 large-scale well-known chain supermarkets and more than 100,000 terminal online stores, and has won many awards such as the ISEE Global Food Innovation Award, the 2022-12WOW FOOD 2022 Gold Award Brand Product, and the CFS 11th Financial Summit Outstanding Brand Image Award.
Visdom has been with Wake Up Luwei from the beginning, helping Luwei Awakening to clarify its value positioning through in-depth insights into the core user groups of spicy snacks, continuously improving its discourse system and visual system, and continuously providing support for the steady growth of Wake Up Luwei. On all product packaging, the brand name and orange-red brand color of Wake Up Luwei are prominently presented, young and powerful, becoming the widely praised "king of the shelf".
客戶：鹵味覺醒
時間：2021至今
團隊：Rock、Tina
獎項：
2022年鹵味覺醒雞胸肉干榮獲 Pentawards銅獎
2022年鹵味覺醒榮獲IFS最佳品牌形象獎
2022年鹵味覺醒雞湯鵪鶉蛋榮獲Wow Food Awards 2022金獎
Client：Wake Up Luwei
Time：2021 to present
Team：Rock、Tina
Awards:
Wake Up Luwei Chicken Breast Jerky won the Pentawards Bronze Award in 2022
Wake Up Luwei won the IFS Best Brand Image Award in 2022
Wake Up Luwei Chicken Soup Quail Eggs won the Wow Food Awards 2022 Gold Award in 2022
