飛樂思：科技，溫暖生命
Flexwarm: Technology, warming life
飛樂思是天物集團(tuán)旗下個護(hù)健康品牌。Flexwarm精準(zhǔn)控溫技術(shù)、Flexense高精度傳感器、Flexsteam納米蒸汽技術(shù)賦能產(chǎn)品創(chuàng)新，提供智能穿戴產(chǎn)品、小家電產(chǎn)品、智能家紡產(chǎn)品等，為用戶提供前所未有的優(yōu)質(zhì)體驗。
賢草從為飛樂思提供了包括品牌定位、品牌架構(gòu)、品牌視覺系統(tǒng)開發(fā)設(shè)計以及產(chǎn)品包裝設(shè)計等。配合新創(chuàng)意的飛樂思太陽鳥的新標(biāo)識，對應(yīng)設(shè)計了一套完整的品牌視覺應(yīng)用系統(tǒng)，用以確保標(biāo)識的使用環(huán)境最大程度地展現(xiàn)品牌的價值與特點。從包裝、電商頁面到戶外廣告畫面，飛樂思表現(xiàn)出來的品牌特質(zhì)是統(tǒng)一的，是嚴(yán)謹(jǐn)且精細(xì)的。消費者在任何環(huán)境中看到飛樂思時都能感受到科技、溫暖和舒適，而這一切都在試圖喚醒消費者在使用 飛樂思產(chǎn)品時獲得的卓越體驗。
Flexwarm is a personal care and health brand under Tianwu Group. Flexwarm's precise temperature control technology, Flexense high-precision sensors, and Flexsteam nano-steam technology enable product innovation, providing smart wearable products, small household appliances, smart home textile products, etc., providing users with unprecedented quality experience.
Visdom has provided Flexwarm with brand positioning, brand architecture, brand visual system development and design, and product packaging design. In conjunction with the new creative Flexwarm Sunbird logo, a complete brand visual application system was designed to ensure that the logo's use environment can maximize the brand's value and characteristics. From packaging, e-commerce pages to outdoor advertising images, Flexwarm's brand characteristics are unified, rigorous and sophisticated. Consumers can feel technology, warmth and comfort when they see Flexwarm in any environment, and all of this is trying to awaken consumers to the excellent experience they get when using Flexwarm products.
客戶：廣東天物新材料科技有限公司
時間：2021-2022
團(tuán)隊：Rock、Tina、Sean
Client： Guangdong Tianwu New Materials Technology Co., Ltd.
Time：2021-2022
Team：Rock、Tina、Sean
