諾梵松露:中國銷量第一的松露巧克力品牌
Nova Truffle: China's No.1 Truffle Chocolate Brand
諾梵是一個中國巧克力品牌,一直以來,諾梵希望在中國市場,建立諾梵就是松露巧克力的戰略認知?!八陕肚煽肆Α钡拿麃碓从凇八陕丁保覀儚乃陕肚煽肆Φ耐庑稳胧郑瑒撛炝艘粋€形似松露的超級三角橢圓,并命名為“諾梵圓”,這個“諾梵圓”被廣泛應用于諾梵松露的品牌包裝設計中,從包裝盒的外形到裝飾符號,包裝盒上的“諾梵圓”采用磨砂金質感并制作成立體浮雕效果,品牌名“諾梵松露”位于正中間,相比其它同類產品,諾梵松露獨特的包裝造型與圖案具有更好的辨識度,能夠快速在互聯網貨架上脫穎而出并建立記憶。
該產品包裝上市首年銷量即突破10億,3年至今已經賣出超過42億顆,成為中國銷量第一的松露巧克力品牌。
NuoFan is a Chinese chocolate brand. NuoFan hopes to establish such a strategic brand recognition that NuoFan is equal to truffle chocolate in the Chinese market. We created a super rounded triangular oval like a truffle shapes and named it as "NuoFan Oval". This "NuoFan Yuan" is widely used in NuoFan products and packages, from the shape of the box to the decorative symbols. The "NuoFan Oval" on the box is made of frosted gold texture and is made with a three-dimensional relief effect. The brand name "NuoFan Truffle" is located in the middle. For other similar products, the unique packaging shape and pattern of Nova Truffles are more recognizable and can quickly stand out on the shelves.
客戶:諾梵
時間:2021-2023
團隊:Rock、Tina、Tomato
Client:NuoFan
Time:2021- 2023
Team:Rock、Tina、Tomato