大魔王：開創(chuàng)魔芋素毛肚品類
Da Mo Wang: The pioneer of konjac tripe category
魔芋素毛肚品類近年高速增長，大魔王是鹽津鋪子推出的魔芋素毛肚的專家品牌，也是鹽津鋪子第一個劍指10億的戰(zhàn)略大單品。
考慮到該產(chǎn)品需要覆蓋各類渠道，品牌的大眾辨識度與傳播性非常重要，賢草為大魔王提煉出一個具有廣譜性的M符號，組合大魔王品牌名，形成獨特造型放到包裝上部，在貨架上能夠一眼被看到，充分吸引年輕人。包裝下半部分，用真實且富有動感的毛肚圖片結(jié)合場景道具，表達產(chǎn)品的味道正宗的同時，充分激發(fā)消費者的購買欲，驅(qū)動大規(guī)模購買。
The konjac stripe category has grown rapidly in recent years. Damowang( means big monster) is an expert brand of konjac stripe launched by Yanjin Shop, and it is also the first billion-level single product of Yanjin Shop. Considering that the product needs to cover various channels, the public recognition and dissemination of the brand are very important. Visdom extracts a broad-spectrum M symbol for the Big Monster, combined it with the Big Monster brand name, forming a unique shape and places it on the upper part of the package. , which can be seen at a glance on the shelf, fully attracting young people, and the lower part of the packaging uses real and dynamic pictures of the stripes combined with site props to express the authentic taste of the product while fully stimulating consumers' desire to buy in bulk.
客戶：鹽津鋪子
時間：2023
團隊：Rock、Gavin、Tomato
Client: Zhu Lao Da
Time: 2023
Team: Rock、Gavin、 Tomato
