T9Tea：優(yōu)良設(shè)計(jì)實(shí)現(xiàn)卓越市場(chǎng)表現(xiàn)
T9 Tea: Excellent design achieves outstanding market performance
在中國(guó)，高端Mall高速發(fā)展，成為年輕人主要消費(fèi)渠道，該渠道咖啡品牌林立，而高端茶品牌則呈現(xiàn)空白狀態(tài)；從產(chǎn)業(yè)端，茶產(chǎn)業(yè)大品類(lèi)，小品牌。傳統(tǒng)茶品牌品類(lèi)單一，模式傳統(tǒng)，無(wú)論是產(chǎn)品，還是模式，品類(lèi)創(chuàng)新度不足。T9Tea開(kāi)創(chuàng)“社交空間+茶飲+零售”的新模式，也就是通過(guò)空間與飲品引流，通過(guò)零售提高客單價(jià)，單店坪效接近美妝。
在飲品層面，開(kāi)創(chuàng)了茶拿鐵品類(lèi)，伯爵茶拿鐵成為經(jīng)久不衰的招牌產(chǎn)品，最新推出的海上白玉蘭更成為來(lái)上海必打卡的飲品之一。在零售茶層面，以探索全球好茶的定位，推出的來(lái)自不同國(guó)家與地區(qū)的茶收到廣泛歡迎，輔以鮮明的橙色包裝、精致的手繪以及精細(xì)的工藝材質(zhì)，已經(jīng)成為上海伴手禮代表品牌。
目前T9已經(jīng)在上海等地的國(guó)金中心、恒隆、環(huán)貿(mào)、國(guó)貿(mào)、華貿(mào)、虹橋機(jī)場(chǎng)等重奢場(chǎng)開(kāi)出40余家門(mén)店，成為眾多奢侈品牌的下午茶及禮品供應(yīng)商，進(jìn)駐了華爾道夫、J酒店、悅榕莊、萬(wàn)豪等著名酒店，以及成為中國(guó)新一代高端茶的頭部品牌。
In China, high-end malls are developing rapidly and have become the main consumption channel for young people. There are many coffee brands in this channel, but there is no high-end tea brand. From the industrial end, the tea industry has large categories and small brands. Traditional tea brands have a single category and a traditional model. Whether it is products or models, the category innovation is insufficient. T9Tea has created a new model of "social space + tea + retail", that is, through space and drinks to attract customers, through retail to increase customer unit price, and the single store sales per square meter is close to beauty.
At the beverage level, it has created the tea latte category, and Earl Grey tea latte has become a long-lasting signature product. The newly launched Shanghai Magnolia has become one of the must-check-in drinks in Shanghai. At the retail tea level, with the positioning of exploring global good tea, the teas launched from different countries and regions have been widely welcomed. With bright orange packaging, exquisite hand-painting and fine craft materials, it has become a representative brand of Shanghai souvenirs.
At present, T9 has opened more than 40 stores in luxury malls such as IFC, Hang Lung, IFC, China World Trade Center, China World Trade Center, and Hongqiao Airport in Shanghai. It has become the afternoon tea and gift supplier for many luxury brands and entered famous hotels such as Waldorf Astoria, J Hotel, Banyan Tree, and Marriott. It has become the leading brand of China's new generation of high-end tea.
客戶(hù)：T9tea
時(shí)間：2018-2024
獎(jiǎng)項(xiàng)：
2017德國(guó)紅點(diǎn)設(shè)計(jì)獎(jiǎng)
2019德國(guó)紅點(diǎn)設(shè)計(jì)獎(jiǎng)
2019德國(guó)國(guó)家設(shè)計(jì)獎(jiǎng)
2019意大利A設(shè)計(jì)獎(jiǎng)銀獎(jiǎng)
2020Marking Awards標(biāo)志視覺(jué)獎(jiǎng)
2022Marking Awards最佳產(chǎn)品設(shè)計(jì)提名獎(jiǎng)
2024Marking Awards最佳產(chǎn)品設(shè)計(jì)獎(jiǎng)
Client: T9 Tea
Time: 2018-2024
Awards:
2017 German Red Dot Design Award
2019 German Red Dot Design Award
2019 German National Design Award
2019 Silver Prize of Italian A Design Award Silver Award
2020 Logo Vision Award of Marking Awards
2022 Best Product Design Nomination Award of Marking Awards
2024 Best Product Design Award of Marking Awards
