香氣游園會：自游、自在
Scent Wonderland: ARome Oriental
隨著中國年輕一代消費者從基本物質需求向精神消費需求快速轉變，香薰品類在中國蓬勃增?。當前香薰主要以?方品牌為主，中國品牌還屈指可數。我們以東方獨特的“道法自然”理念，聚焦“AROME ORIENTAL”這一定位，設計品牌與開發產品。以東方傳奇愛情故事“牡丹亭”為創作原點，我們為香氣 游園會提煉出雙層亭臺、豎條紋、鼻煙壺瓶型等品牌視覺符號系統。在產品包裝上，品牌Logo設計在了盒子頂部，而正面手繪的牡丹亭以統一的大小與位置成為視覺中心，創造一致性的視覺識別。包裝畫面采用中國傳統國畫中“琴弦描”技法繪制，象征香氣的部位采用燙金手法突出，形成香氣縈繞的美感。從包裝、卡片、袋子以及快遞物流箱等，所有的物料都聚焦品牌的核心視覺元素進行開發設計，建立出具有強烈東風韻味，與眾不同的品牌形象。
With the fast transition of the young consumers from the basic material needs to the spiritual needs, fragrance products have embraced fast growth in China. At present, most fragrance brands are from the West, and there are only a few Chinese brands. Following the unique Oriental philosophy of “observing the law of the nature”, we focus our brands and product R&D on the position of “AROME ORIENTAL”. Inspired by the legendary Oriental love story in The Peony Pavilion, we design the visual signs such as the two-storey pavilion, the vertical stripes, and the snuff bottle for the SCENT WONDERLAND. In the packaging design, the Logo is on the top of the box, and the hand-painted pavilion with the same size is at the center, producing a unified visual recognition. The pattern is painted with the traditional string-like lines, and the design of gilt fragrance creates the sense of emitting fragrance. We design the core visual elements on all materials, including packaging, cards, bags and packaging boxes, creating the strong Oriental flavor and distinctive brand image.
客戶：上海萬物有光品牌管理有限公司
時間：2021
團隊：Rock、Tina、Long Long
Client：Shanghai Wanwu Youguang Brand Management Co., Ltd
Time：2021
Team：Rock、Tina、Long Long
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