T9圖騰頌全球茶集禮盒
T9 Totem Ode Global Tea Collection Gift Box
以“探索全球好茶”為主題，從全球精選的8種茶的原產(chǎn)地的歷史故事出發(fā)，我們提取出8個(gè)文化圖騰例如龍、象、黃牛、金翅鳥等，放在每一款包裝的中心，來象征每一款好茶的產(chǎn)地正宗。視覺結(jié)構(gòu)方面，最外層的金色邊勾勒出每一款產(chǎn)品，顯得華麗貴氣，橙色的茶葉邊框，凸顯了品牌識(shí)別與茶葉品類的特色，同時(shí)，8種茶選配了8種色彩，輔以圓弧形金色的產(chǎn)品名，讓顧客可以輕松辨識(shí)選擇。打開后，每種茶配備了二包單次沖泡小包裝，精致貼心。
該包裝體現(xiàn)了該品牌的傳統(tǒng)底蘊(yùn)、精選品質(zhì)和復(fù)古魅力，在中國傳統(tǒng)茶品牌中能夠成功吸引消費(fèi)者的注意力。
With the theme of "Exploring Good Teas from Around the World", starting from the globly historical stories of the origins of 8 selected teas, we extracted 8 cultural totems such as dragon, elephant, ox, golden-winged bird, etc., and apply them in each tea package design.
The center of the packaging symbolizes the authentic origin of each good tea. In terms of visual structure, the outermost golden border outlines each product, making it look gorgeous and noble. The orange tea leaf border highlights the brand identity and the characteristics of the tea category. Besides, 8 kinds of tea are matched with 8 colors to supplement the visual structure. The arc-shaped golden product name is highly identical and easy to find. Each package contains two single-brew small packages, exquisite and considerate.
With the brand's heritage, quality and retro charm reflected in the design，the packaging is successfully outstanding itself from a large amount of traditional Chinese tea brands.
客戶：T9tea
時(shí)間：2023
Client：T9tea
Time：2023
獎(jiǎng)項(xiàng)：
2024Dieline包裝設(shè)計(jì)優(yōu)異獎(jiǎng)
2024Marking Awards最佳產(chǎn)品設(shè)計(jì)獎(jiǎng)
