金山烘焙粉：專業烘焙用金山
Gold mountain baking flour: The Flour for Professional Baking
金山是金??旗下，針對專業級用戶的高端烘焙粉品牌。2021 年，我們為金山重新定位與設計了品牌，包括推出品牌口號“專業烘焙用金山”，重新設計了品牌標識。全新推出的產品包裝，畫面捕捉了 專業烘焙師在工作中做面包與蛋糕時聽聲、聞味、裱花等細節，這些烘焙師熟悉的工作細節能夠很快 喚起他們的共鳴。原 LOGO 中的金山圖案，則被重新描繪，放到包裝的上半部分，形成品牌完整的視 覺體系。所有的細節全部由設計師手繪完成，塑造出專業的品牌格調。
Golden Mountain is a high-end baking powder brand for professional users. In 2021, we repositioned and redesigned the brand for Kingsoft, including launching the brand slogan "Golden Mountain for Professional Baking" and redesigning the brand identity. The newly launched product packaging captures the details of professional bakers' hearing, smelling, and decorating when making bread and cakes at work. The familiar work details of these bakers can quickly arouse their resonance. The golden mountain pattern in the original LOGO has been redrawn and placed in the upper part of the package to form a complete visual system of the brand. All details are hand-painted by the designer, creating a professional brand style.
客戶：益海嘉里金龍魚
時間：2021
團隊：Rock、Gavin、Long Long
Client：Yihai Kerry Jinlongyu
Time：2022
Team：Rock、 Gavin、Long Long
獎項：
2022Pentawards銅獎
