認(rèn)養(yǎng)一頭牛:將“奶牛養(yǎng)的好,牛奶才會(huì)好”的品牌故事深入人心
Adopt a Cow: The brand story of "Good cows make good milk" has been deeply rooted in people's mind
2109年開始第一支產(chǎn)品的合作,從成人奶粉到兒童配方奶粉,從純牛奶到法式酸奶,賢草將認(rèn)養(yǎng)一頭?!盀橛脩麴B(yǎng)?!钡膽?zhàn)略定位導(dǎo)入到產(chǎn)品上,使“奶牛養(yǎng)的好,牛奶才會(huì)好”的品牌故事深入人心,打造出一系列暢銷產(chǎn)品,助力認(rèn)養(yǎng)一頭牛4年實(shí)現(xiàn)8到30億的跨越增長。
Visdom started our first product cooperation with Adopt A Cow in 2109. From adult milk powder to children's formula milk powder, from pure milk to French yogurt, Visdom has introduced the strategic positioning of "raising cows for users" of Adopt a Cow into the products, making the brand story of "Good cows make good milk" deeply rooted in people's mind, creating a series of best-selling products, and helping Adopt A Cow achieve a leapfrog growth of 800 million to 3 billion in 4 years.
客戶:認(rèn)養(yǎng)一頭牛
時(shí)間:2019-2022
團(tuán)隊(duì):Rock、Tina、Sean
Client:Adopt a Cow
Time:2019-2022
Team:Rock、Tina、Sean