金龍魚地方面條：用方言佐證正宗美味
Arowana Noodle：Chinese Authentic Pasta
在中國市場，帶有料包的速?面條市場快速發展。作為?品快消巨頭，金??憑借產品與渠道優勢， 也正式推出這一品類。
在中國，面?是非常廣譜但又有強地域特色認知的品類，在“中華地道面?”這 一產品線設計上，我們在包裝正面與頂面突出了每一個面?地域名稱并通過激凸工藝強化，結合滿鋪的抽象面條紋樣，金色的產品標簽，無論正面側面，消費者在貨架上一眼就可辨識出自己喜歡的產品口味。包裝正面還融入了各地域人群形容好吃的方言，與消費者互動，拉近了鄉人的心理距離，建立起樸實、溫暖而又濃厚的地方味道的產品形象。
In the Chinese market, the instant noodle market with buns is developing rapidly. As a fast- moving food giant, Arowana has officially launched this category with its product and channel advantages.
In China, pasta is a very broad-spectrum category with strong regional characteristics. In the product line design of "Chinese Authentic Pasta", we have highlighted the regional name of each pasta on the front and top of the package, and through the protruding The technology is strengthened, combined with the abstract surface stripe pattern, the golden product label, regardless of the front and side, consumers can identify their favorite product tastes at a glance on the shelf. The front of the package also incorporates the delicious dialects of people from various regions, interacting with consumers, narrowing the psychological distance of the villagers, and establishing a product image of simple, warm and strong local flavor.
客戶：益海嘉里金龍魚
時間：2021
團隊：Rock、Gavin、Shu Tong
Client：Yihai Kerry Jinlongyu
Time：2021
Team：Rock、Gavin、Shu Tong
獎項：
2022Pentawards銅獎
2022Marking Awards最佳產品設計獎
