粒子森林：寵主家清領導品牌
SeedsHub: SeedsHub, the leading brand for pet owners
粒子森林由原阿里心選負責人鈞源創立，愿景是構建「寵主友愛的橋梁」，通過開發高效且健康的全新一代寵主家庭清潔用品，讓萬千養寵年輕家庭，觸手可及安全、輕松和愉悅的美好生活空間。目前已研發出離毛6合1酵素洗衣液、除菌除螨酵素洗衣凝珠、植物基氨基酸消毒液、溶毛6合1洗衣機清潔劑等多款爆品，線上千余達人推薦，線下已入駐百余家寵物專業店，市占率超90%，已經成為寵主家清領導品牌，并登陸天貓2024財報。
2022年，賢草將自然中的語言帶入到粒子森林的品牌設計中，為粒子森林開發了核心視覺系統，一次定型品牌視覺資產。以“平衡”的價值主張，設計了富有生動感的品牌專屬字體；以“木為森林的粒子”的設計理念，創意出富有張力的“木”字符號；并為其著根于自然，用森林綠色統一了產品容器與包裝色彩。2022 年與我們合作完成全新的品牌升級后，品牌真正做到由內向外、從神到形的徹底轉變，全新視覺系統建立起完全屬于粒子森林的獨特品牌美學，幫助消費者更快理解品牌、記憶品牌，提升了品牌在市場競爭中的獨特性與顯著性。
In 2022, Visdom brought the language of nature into Seedhub's brand design, developed a core visual system for Seedshub, finalized the brand's visual assets at one time, and designed a vivid brand-specific font with the value proposition of "balance"; with the design concept of "wood as the particle of the forest", it created a powerful "wood" symbol, and rooted it in nature, using forest green to unify the product container and packaging color. After cooperating with us to complete the new brand upgrade in 2022, the brand truly achieved a thorough transformation from inside to outside, from spirit to form. The new visual system established a unique brand aesthetic that belongs entirely to Seedshub, helping consumers understand and remember the brand faster, and enhancing the brand's uniqueness and significance in market competition.
客戶：粒子森林
時間：2022
團隊：Rock、Tina、Yang Shuai
Client：Seedhub
Time：2022
Team：Rock、Tina、Yang Shuai
