青蛙：3年戰(zhàn)略合作夯實(shí)品牌發(fā)展基礎(chǔ)
Frog: Three years of strategic cooperation consolidates the foundation for brand development
青蛙牙刷品牌老化導(dǎo)致在中國市場開始下滑，而推出的牙膏品類因?yàn)槎ㄎ慌c包裝錯誤，銷量不及預(yù)期，青蛙管理層與賢草一拍即合，開啟跨越3年的品牌咨詢與產(chǎn)品開發(fā)合作。
賢草協(xié)同青蛙在消費(fèi)者洞察基礎(chǔ)上，針對深分與商超渠道，為青蛙梳理品牌資產(chǎn)，升級品牌形象，制定產(chǎn)品策略，提煉產(chǎn)品賣點(diǎn)，優(yōu)化包裝視覺體系，幫助青蛙在傳承優(yōu)勢品牌資產(chǎn)的同時，在簡單與功能平衡的基礎(chǔ)上，作出全新的有效的概念，重新設(shè)計(jì)不同定位的系列牙刷、牙膏以及口腔清潔系列產(chǎn)品包裝。
3年深度戰(zhàn)略合作，賢草推動青蛙品牌與產(chǎn)品形象完成全面升級。2023年，青蛙牙刷在中國市場線下渠道份額超越高露潔與黑人，位于第1位。
Based on consumer insights, Visdom collaborated with Frog to sort out brand assets, upgrade brand image, formulate product strategies, refine product selling points, and optimize packaging visual system for Frog in the deep-distribution and supermarket channels. This helped Frog inherit its advantageous brand assets while balancing simplicity and functionality to create new and effective concepts and redesign the packaging of toothbrushes, toothpastes, and oral hygiene products with different positioning.
After three years of in-depth strategic cooperation, Visdom promoted the comprehensive upgrade of Frog's brand and product image. In 2023, Frog's offline channel share in the Chinese market will surpass Colgate and Black and rank first.
客戶：廣東雪潔日化用品有限公司
時間：2019-2022
團(tuán)隊(duì)：Rock、Gavin、Sean
Client：Guangdong Xuejie Daily Chemical Products Co., Ltd.
Time：2019-2022
Team：Rock、Gavin、Sean
