安睡寶:睡得好,安睡寶
Somerelle: Sleep well, Somerelle
安睡寶,源于美國杜邦公司,是全球著名的科技健康睡眠品牌,其先進的技術、卓越的研發,以及出色的產品設計建立起龐大的用戶群體,銷售網絡遍及包括香港在內的中國60多個大中城市。
此次品牌升級,賢草以科技、專業、高端化作為導向,進一步為品牌注入時代要素。安睡寶的新標識將中文品牌名融入到一個象征寧靜夜晚的圓形藍色色塊中,一輪明黃色的新月增加了優質睡眠的感受。字體柔和飄逸的細節細節被保留,同時,筆畫線條的弧線更得到了進一步的精細化,處處展現獨特的品牌格調/
從產品包裝、產品畫面到各個觸點應用,賢草將應用安睡寶科技帶來的舒適睡眠,通過視覺語言精準傳遞給每一位安睡寶的潛在用戶。
For this brand upgrade, Visdom takes technology, professionalism and high-end as its orientation, and further injects contemporary elements into the brand. The new logo of Somerelle integrates the Chinese brand name into a round blue block that symbolizes a quiet night, and a bright yellow crescent moon adds to the feeling of high-quality sleep. The soft and elegant details of the font are retained, the arc of the strokes is greatly refined, showing a overall unique brand style.
From product packaging, product images to various touchpoint applications, Visdom will apply the comfortable sleep brought by Somerelle technology to every potential user by the visual language.
客戶:安睡寶
時間:2022
團隊:Rock、Tina、Tomato
Client:Somerelle
Time:2022
Team:Rock、Tina、Tomato