德魯士：豪華裝甲門品類領導者
Delus: Leader in luxury armored door category
賢草首先從對裝甲入戶門的分化途徑著手，追溯發展并推斷未來。我們指出入戶門將逐步向更高端的市場發展，智能化的豪華品牌將成為重要的分化趨勢，通過“智能型的豪華裝甲門”的品類設計，定義全新品類，具有搶占消費者心智的巨大機會。
定位可視化上，我們為Doorlux發展了中文名：德魯士，創意了DOORLUX品牌符號：一匹身披鎧甲的立馬，既關聯“裝甲門”安全保護的產品價值，又明確傳達出品牌的奢華定位，精致的細節刻畫傳遞出高質量與優良工藝。這一形象以優雅而純粹的設計落地到消費者接觸的每一個細節，并形成品牌的經典產品形象。品牌在廣州設計展上一經推出，便轟動業界，受到中國各地高端消費者的廣泛歡迎。
Beginning with the differentiation path of armored entrance doors, tracing the development and inferring the future, Visdom has helped Delux reposition it's product at "intelligent luxury armored doors", and defined a new category with a huge opportunity to seize the minds of consumers.
In terms of positioning visualization, we developed a Chinese name for Doorlux: De Lushi, and created the DOORLUX brand symbol: a horse in armor, which not only relates to the product value of "armored door" safety protection, but also clearly conveys the brand's luxury positioning, and the exquisite details convey high quality and excellent craftsmanship. This image is implemented in every detail that consumers come into contact with with an elegant and pure design, and forms the brand's classic product image. Once the brand was launched at the Guangzhou Design Exhibition, it caused a sensation in the industry and was widely welcomed by high-end consumers across China.
客戶：上海德魯士門業有限公司
時間：2020
團隊：Rock、Tina、Sean
獎項：
2021德國國家設計獎-品牌
2022德國國家設計獎-產品
2023德國國家設計獎-產品
Client：Shanghai Delusi Door Industry Co., Ltd.
Time：2020
Team：Rock、Tina、Sean
Awards:
2021 German National Design Award-Brand
2022 German National Design Award-Product
2023 German National Design Award-Product
