極景靜音窗：品類創新突破認知瓶頸
Viewmax: Category Innovation Breaks Through Cognitive Bottlenecks
極景是第一家全套引進德國工業4.0生產設備的鋁包塑門窗企業，但在中國，由于塑鋼門窗長期的低端低質低價形象，鋁包塑品類受到了認知挑戰。賢草品牌顧問憑借對行業的深刻理解，通過市場調研，幫助極景厘清市場機會，重塑產品價值，開創靜音窗全新品類，設計極景藍盒子超級體驗店，策劃靜音窗藍皮書，一系列動作配稱助力極景重塑品類心智認知。新的戰略定位實施3年來，每年持續翻倍增長，逐步拉開與競品的差距，成為行業公認的第一品牌。
The first aluminum-plastic windows and doors company to introduce a full set of German Industry 4.0 production equipment, Viewmax faced great perspective challenge in China due to the long-term low-end, low-quality and low-priced image of plastic-steel doors and windows. With a deep understanding of the industry and market research, Visdom Brand Consultants helped Viewmax clarify market opportunities, reshape the product value, create a new category of silent windows, design Viewmax Blue Box Super Experience Store, and plan the Silent Window Blue Book. In the following three years since the implementation of the new strategic positioning, Viewmax has continiously doubled its annual growth and gradually widened the gap with competitors and become recognized as thefirst brand in the industry.
客戶：山東極景門窗有限公司
時間：2019-2021
團隊：Rock、Tina、Sean、Tomato
Client：Shandong Viewmax Windows & Doors Co., Ltd.
Time：2019-2021
Team：Rock、Tina、Sean、Tomato
