金龍魚X香格里拉：中華尋味
ArawanaXShangri-La：Chinese Taste
香格里拉酒店的設計一向以富有濃厚亞洲文化氣息的?格特征聞名于世。在這個項目中，我們將產品 主題制定為“中華尋味”，整個包裝視覺設計也圍繞這一定位展開，從而不同于常規的面?包裝。
畫面的靈感來自于著名的北宋時期的《清明上河圖》，設計師將不同口味對應的地區如香港、上海、 重慶等地的獨特?貌用一致性的?格繪制出來，并且大膽將畫面與產品信息完全分開，以保持主視覺畫面的完整性，而側面產品識別則一目了然，藝術化的視覺形象更適合伴手禮這一定位。
Shangri-La's design has always been world-renowned for its stylistic features rich in Asian culture. In this project, we set the product theme as "Chinese taste", and the entire packaging visual design is also based on this positioning, which is different from the conventional pasta packagings.
The inspiration of the picture comes from the famous painting "Along the River During Qingming Festival" in the Northern Song Dynasty. The designer draws the unique style of the regions corresponding to different tastes, such as Hong Kong, Shanghai, Chongqing, etc., in a consistent style, and boldly combines the picture with the product information. It is completely separated to maintain the integrity of the main picture, and the product identification on the side is loud and clear at one glance. The artistic visual image is more suitable for the positioning of the souvenir.
客戶：金龍魚\香格里拉酒店
時間：2021
團隊：Rock、Gavin、Yuting
Client：ArawanaXShangri-La
Time：2021
Team：Rock、Gavin、Yuting
