佐丹力：奧康牌西洋參軟蜜片
Zuo Dan Li: Aokang American Ginseng Soft Honey Tablets
在中國保健品市場，無論是自用還是送禮，消費者都非常關注產品功能、品質以及包裝的觀感。 佐丹力的奧康牌西洋參軟蜜片，是目前唯一一款獲得中華人民共和國衛生部批準的西洋參蜜片保健食品。 因此，通過包裝整體性的信息設計，建立消費者對產品功能價值和品質的信任，是佐丹力作為西洋參軟蜜片新品牌切入市場、促進購買的關鍵。
區別于市場大量西洋參品牌的花哨包裝設計，賢草將建立消費者信任作為核心任務，將結構設計、插畫設計、產品功能宣稱、高端質感與細節體驗結合起來，打造出一款既能夠明確傳達專業與高品質感，又極具美感、更好賣貨的保健品包裝設計，從而推動佐丹力切入專業的保健品市場，樹立佐丹力奧康牌西洋參軟蜜片在該品類中的領先地位。
Zuo Dan Li's Aokang American Ginseng Soft Honey Tablets is currently the only American Ginseng Honey Tablets health food approved by the Ministry of Health of the People's Republic of China. As Chinese consumers are very concerned about product functions, quality, and the look and feel of the packaging. It's the the key for Zuo Dan Li to enter the market and promote purchases as a new brand of American Ginseng Soft Honey Tablets through the overall information design of the packaging, establishing consumers' trust in the functional value and quality of the product.
Different from the fancy packaging design of a large number of American ginseng brands in the market, Visdom takes building consumer trust as its core task, combining structural design, illustration design, product function claims, high-end texture and detail experience to create a health care product packaging design that can clearly convey professionalism and high quality, and is extremely beautiful and sells better, thereby promoting Zuo Dan Li to enter the professional health care product market and establish the leading position of Zuo Dan Li Aokang American Ginseng Soft Honey Tablets in this category.
客戶：佐丹力-吉林省奧康保健食品有限公司
時間：2023
團隊：Rock、Sunny、Gavin
Client：Zuo Dan Li - Jilin Aokang Health Food Co., Ltd.
Time：2023
Team：Rock、Sunny、Gavin
