歐麗薇蘭：根植意大利傳統
Olivoila: Rooted in Italian tradition
歐麗薇蘭是橄欖油領導品牌，其綠色的包裝、寫實的橄欖與拱形標簽已經深入人心。
歐麗薇蘭在中國市場正式推出意面品類，但第一版上市的包裝有很多問題需要解決。我們設計的包裝延續了其橄欖油包裝的綠色與標簽造型，也保留了歐麗薇蘭獨特的橄欖標識。綠色的背景，則增加了意大利著名的極富裝飾性的四葉草紋樣，提升整個包裝的精致感與華麗感。
新的包裝傳承了品牌的核心資產，同時，意大利的傳統風味更加突出，加強了品牌在意面品類中的辨識度與競爭力。
Olivoila is a leading olive oil brand, and its green packaging, realistic olives and arched labels have been deeply rooted in people's hearts.
There were many problems to be solved in the first version of the packaging when Olivoila officially launched the pasta category in the Chinese market. In ournew packaging the green color and label shape of its olive oil packaging are retained together with Olivoila's unique olive logo. The green background adds Italy's famous and highly decorative four-leaf clover pattern, which makes the entire packaging look more exquisite and magnificent.
The core value of the brand is kept in the newpackag with the traditional Italian flavor is more emphasized to enhance the brand's recognition and competitiveness in the pasta category.
客戶：歐麗薇蘭
時間：2021
團隊：Rock、Gavin、Sean
Client：Olivoila
Time：2021
Team：Rock、Gavin、Sean
