貝因美：全家營養奶粉新形象
Beingmate: A new image for the whole family's nutritional milk powder
貝因美過去主要的品類是嬰幼兒奶粉，在出生人口持續下滑、外部競爭加劇等多重因素影響下，嬰幼兒配方奶粉增長乏力，發展全家成人營養奶粉品類成為貝因美下一階段增長的重點。
我們幫助貝因美梳理品牌資源稟賦，提煉出一個具有公共認知的超級生命符號統一了貝因美成人奶粉形象，并采用雙色設計，其中，紅色代表了貝因美的健康基因，另外一條則可以根據產品調整顏色，清晰區別產品。上下貫穿的生命符號、鮮明的色彩在貨架上形成醒目的視覺效應。
在右側產品文字信息的版式處理上，放大處理產品名稱，并將關鍵賣點整理成一個獨特的Icon，使消費者一目了然地了解到所有的必要信息，避免了由于關鍵信息點過多而導致的閱讀障礙和選擇困難。
The famous infant food manufacturer Beingmate has turned the development of the whole family's adult nutritional milk powder category into its next stage of growth due to the influence of multiple factors such as the continuous decline in the birth population and the intensification of external competition, and the weakening growth of infant formula milk powder.
We helped Beingmate sort out its brand resource endowment and extracted a super life symbol with public recognition to unify the image of Beingmate's adult milk powder, and adopted a two-color design. Among them, red represents Beingmate's healthy genes, and the other can adjust the color according to the product to clearly distinguish the product. The life symbol running through the top and bottom and the bright colors form a striking visual effect on the shelf.
In the layout processing of the product text information on the right, the product name is enlarged and the key selling points are organized into a unique Icon, so that consumers can understand all the necessary information at a glance, avoiding reading difficulties and selection difficulties caused by too many key information points.
客戶：貝因美股份有限公司
時間：2023
團隊：Rock、Tina、Shuai Shuai
Client：Beingmate Co., Ltd.
Time：2023
Team：Rock、Tina、Shuai Shuai
