均瑤味動力：暢銷50億瓶
Juneyao Werdery: Juneyao Werdery sells 5 billion bottles
均瑤希望通過精細化的包裝細節提升改善，能夠更好的滿足下一階段市場競爭的需求。賢草為味動力調整了品牌字體、線條與色彩，在保持消費者認知基礎上，細節變得更加考究，同時更滿足數字化媒體環境下的傳播需求；將原先用來區別口味的彩色瓶蓋統一成藍色，這個改變大大提升的產品的品質感與一致性，有效建立了品牌資產；重新繪制并放大的的水果圖增強了貨架的識別度與食欲感，幫助消費者降低了決策成本，協同均瑤味動力提煉并確定“暢銷50億瓶”的關鍵話語，并應用在外包裝上，強化品牌作為品類領導品牌的心智優勢。
Juneyao hopes to better meet the needs of the next stage of market competition through refined packaging details. Visdom adjusted the brand fonts, lines and colors for Juneyao Werdery. On the basis of maintaining consumer cognition, the details became more sophisticated and more in line with the communication needs in the digital media environment; the colored bottle caps originally used to distinguish flavors were unified into blue. This change greatly improved the quality and consistency of the products and effectively established brand assets; the redrawn and enlarged fruit pictures enhanced the recognition and appetite of the shelves, helping consumers reduce decision-making costs, and cooperating with Juneyao Werdery to refine and determine the key words of "selling 5 billion bottles" and apply them to the outer packaging to strengthen the brand's mental advantage as a category leader.
客戶：均瑤大健康飲品股份有限公司
時間：2022
團隊：Rock、Gavin、Sean
Client：Juneyao Health Drinks Co., Ltd.
Time：2022
Team：Rock、 Gavin、Sean
