金餃子專業餃子粉：看清市場趨勢，成為品類主導
Jin Jiao Zi professional dumpling flour: see the market trend clearly and become the category leader
賢草與金龍魚的合作始于2019年，迄今已經合作5年，雙方持續在品類創新、產品包裝、市場推廣等方面進行協作，共同推動金龍魚在米面等方面逐步建立專業、高端的品牌心智。
餃子是中國南北方廣泛非常喜愛的餐食之一，尤其是過節過年團圓時刻，幾乎家家戶戶都要包餃子，包餃子已經成為面粉在家庭應用中的最大場景之一，各大廠家都在逐步推出適用于包餃子的面粉，但都沒有品牌牢牢占據餃子粉品類。
賢草通過市場調研與盤點品牌資源稟賦，幫助金龍魚確定了全新品類名“專業餃子粉”、全新品牌名“金餃子”以及“筋道好面、皮薄味鮮”的差異價值，創意了“包餃子，就用金餃子專業餃子粉”的傳播口號，設計了以“年年有余慶團圓”為主題的包裝，這個紅色鋪底、繪制金色圖形的包裝成為貨架上最醒目的顯眼包。同時，賢草還創意制作了系列KV、TVC等，全方位的傳播品牌，搶占市場，現在，金餃子專業餃子粉已經成為品類標桿。
Through market research and inventory of brand resources, Visdom helped Jinlongyu determine the new category name "professional dumpling flour", the new brand name "Jin Jiao Zi" and the differential value of "chewy noodles, thin skin and delicious taste", and created the communication slogan "Make dumplings with Jin Jiao Zi professional dumpling flour", and designed the packaging with the theme of "Year after year, there is a surplus of celebration and reunion". This red-based packaging with golden graphics has become the most eye-catching and conspicuous package on the shelf. At the same time, Visdom also creatively produced a series of KVs, TVCs, etc., to spread the brand in an all-round way in the market. Now, Jin Jiao Zi professional dumpling flour has become a category benchmark.
客戶：益海嘉里金龍魚
時間：2021
團隊：Rock、Gavin、Shutong
Client：Yihai Kerry Jinlongyu
Time：2021
Team：Rock、Gavin、Shutong
